This Memorial Day Weekend, 2008, has been forecasted to be the best selling weekend of the year. Make sure that your staff is ready to handle the sudden surge of customers. Since things have been kind of slow lately, it is possible that your staff has formed some bad habits due to the light traffic, and in the process may have become lazy. Now is the time to wake them up because they’ll make the difference for you this Memorial Day Weekend.
I suggest that you do an early Sales Meeting Friday Morning (5/23) and establish the tone for the weekend. Be sure to put out big spiffs with qualifiers for top man/woman, top gross, most units, etc. Make sure that the Sales Meeting is dynamic in tone and be sure to motivate the crew. For those of you that are running Hill Marketing Sales Events this weekend, be sure to provide your managers with the audio recordings of the sales training that is on the DVD that is included in your giveaway package that should have been received today at your dealership (FedEx).
Keep your head in the game this weekend. It’s going to be good!
Tags: 2008, automotive direct mail, Memorial Day Weekend Sales, Sales Event
