This is a record of eight recent sales events I did using automotive direct mail. I will list the response rate, dealership location (State), and an “across the board” average for a hard number on our automotive direct mail performance!
- 3.39% – TX
- 2.50% – TX
- 1.74% – TN
- 2.22% – TX
- 1.72% – AL
- 4.95% – NH
- 2.72% – OH
- 2.04% – NC
The combined “across the board” average is 2.65% response rate. These do not include responses that circumvented the process in which leads are logged. We can reasonably add at least a half percent in non-logged responses, bringing our “across the board” average to an (unconfirmed) 3.15% – ON AUTOMOTIVE DIRECT MAIL!
Do you see now how I can unashamedly boast of having the TOP-PERFORMING automotive direct mail products in the country? How is your mail company doing?
Tags: Auto Dealers, automotive direct mail, automotive sales industry
