Augustin Gohil, managing partner of Hill Marketing, has an interesting and informative post on his blog discussing direct mail vs. mass media. In fact, that’s the title of his post which can be read here.
He discusses how “media fragmentation reduces the coverage for individual stations and press,” and how that leads media owners to increase their prices in order to protect revenue. This “behind the scenes“ competition raises the price on mass media while the mass media audience decreases. He shows how direct mail is unique because it does not operate in this way.
He asks, then answers the question: “How is direct mail different?”
Click here to read his article. Although it is not designed for the automotive industry per se, he discusses “shared principles” that are not industry specific. He also allows comments if you have any questions or input. I might jump in to the discussion myself. (SG)
Tags: direct marketing tips, discussion, mass media, mass media vs. direct mail, Tax Lien Negotiating, Tax Liens, Tax Relief
