INDUSTRY RUMOR: GM TO LAUNCH “BIGGEST SALE IN 100 YEARS!”

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I’m not sure if this is considered “classified information,” but I have been told by three different GM dealers (in different regions) that on the 19th of this month GM plans to launch what they are calling “THE BIGGEST SALE IN 100 YEARS!”

We don’t know what it’s going to be yet, but as soon as we do, we’ll let you know. So if you’re a GM dealer, then you probably don’t need to use us for the rest of August. But if you aren’t a GM dealer, then you need to worry about market share.

This will be a ripe time to mail since auto buying will be on the mind, producing a consumer “monkey see monkey do” environment.

In our Hill Marketing office we play a radio in the background all day long. Today I have already heard several mentions of GM products from the DJ, not an advertisement, in between the songs. Someone’s getting paid!!!

Stay tuned, I’ll let you know as soon as I hear what this “BIGGEST SALE IN 100 YEARS” is all about.

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One Response to “INDUSTRY RUMOR: GM TO LAUNCH “BIGGEST SALE IN 100 YEARS!””

  1. John Greenleaf Says:

    It ended up being employee pricing for everyone. Boo! I was hoping they’d at least get creative…

    No wonder my GM dealers have increased their direct mail with me. If it was such a great marketing program, then why would they need to call an outside marketing firm like Hill Marketing?

    Although it ain’t all a failure. One of my Chevy Dealers in Beeville, TX is doing all right with it. But he never stopped using Hill Marketing mailers – that’s where he gets his gross!

    Thanks for posting this, Sarah.

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