Archive for the ‘Blogroll’ Category

Why I Love Blogging On WordPress

January 31, 2008

 OK, I’m in the automotive direct marketing world, and you’re in the automotive sales business.  We need each other in order to accomplish our goals (me – selling direct mail, you – selling vehicles).  But there is another “silent” partner that I want to acknowledge:  If you have no idea what I’m talking about, WordPress is the blogging software and hosting that I use in order to get these words that I’m typing onto your computer screen (or iphone, blackberry, etc.) so you can read them.  Here’s a link for more info.

My point is that WordPress is so easy to use that literally anyone can do what I do here on the Hill Marketing Group blog.  I’ve been following the discussion regarding auto dealers jumping on the blogging bandwagon.  The marketing benefits of a blog is something that many dealers are considering (See Jeff Kershner’s blog “Dealer Refresh” for cutting edge internet marketing articles and ideas).  So I wanted to take the time to recommend considering WordPress for your blogging needs.

WordPress is simple and basic.  But that doesn’t mean that it’s limited.  In fact, it’s quite the opposite!  WordPress offers much to the user, so much that it can be viewed as too much.  But it’s like the saying in the insurance business, “It’s better to have and not need, than to need and not have!”  I love those kinds of maxims.  And in this case it’s true.  If you have an ISM or web-person at your dealership that is considering starting a blog for your dealership, have them check out or for the finest blogging software and hosting out there.

As soon as you set up your blog, email me the link and I’ll check it out, and if I like it, I’ll feature it here by including a link!  Gotta get back to work now, so until then, best of selling!

Kick-Ass Direct Mail

January 25, 2008


Automotive Direct Mail is on the move!  OK, so far, we have been right on the money!  Our tax season pieces have absolutely smashed our expectations (we’ve almost doubled what we forecasted!).  Our live-check mailers are bringing better results than the past two years COMBINED!  Our MasterCard and Granite Bay Acceptance Card Mailers have consistently been the rock-bottom BEST direct mail on the market for the automotive sales industry.

So, in keeping the Hill Marketing Group tradition alive, we’re offering you the opportunity to take advantage of the following: A PRESIDENTS’ DAY SALES EVENT PIECE THAT IS DESIGNED TO KICK ASS!  Using the skeleton of our highest performing and best-selling MasterCard mailers, we have brought you the goods on a silver platter.  All you have to do is pick up your fork – and eat!

Download the Presidents Day PDF to view how we intend on putting hundreds of pre-screened and ready-to-go buyers on your lot.  Then, pick up the phone and call us to schedule your event in time for Presidents’ Day 2008 (Feb. 18, 2008).  This is a “fixed-date” campaign, which means that we will be dropping mail on Monday, Feb. 11, 2008.  Orders must be placed and paid for no later than Monday, Feb. 04, 2008!



If you can’t make the deadline, you can still run the same EXACT program, less the Presidents’ Day artwork.  This Presidents Day PDF contains two samples, highlighted features of the program, prices, AND NO SALES PITCH!  This thing stands on its own.  Check it out and you’ll see why.

In case you missed it, click here to view the Presidents Day PDF

What is a Presidents Day PDF ?

How can I get my own Presidents Day PDF ?

I want to buy the direct mail that is featured in the Presidents Day PDF

Hill Marketing Group has a kick-ass Presidents Day PDF

Tax Refund Season is NOW!

January 18, 2008

Tax Refund Down Payment

They will all have cash soon!  Tax Refunds are coming.  Use the season to your advantage and run a tax refund season mailer with Hill Marketing Group!  We have the pieces that pull the biggest response rates, that means you will have more customers to work.  With down payments from tax refunds, you should be able to make many sweet deals.  Automotive Direct Mail thrives in these conditions, so call or email today to get yours!

Automotive Direct Mail and Tax Returns

January 7, 2008

Tax Return Mailer by Hill Marketing Group Dealers, this is the time of the year to begin planning your marketing strategies to coincide with tax season.  We have the piece to draw the largest response and it’s perfectly worded so that you can maximize every aspect of every car deal.  We will not post samples on this blog for now.  If you would like more information, then simply send an email to and we’ll go from there. 

Attention sub-prime and secondary specialists: Are you ready to make some nasty car deals?  Are you ready to have them lining up outside of your office waiting to sign?  If you’re that kind of player, then at least check this out.  With several years of secondary credit mailer experience, we know what works and what doesn’t.  More importantly, we know what works and when, as well as what doesn’t and when.  That means that when you roll with HMG for sub prime automotive direct mail, you know that we’ll hook you up with the right piece at the right time.  Just check it out!

Gotta get back to work now, see you soon!

Currently I’m pushing this: HMG_Card_Mailers