Archive for the ‘Uncategorized’ Category

40 Meter Tsunami Wave Hits Juan Fernandez Island

February 27, 2010

Saturday morning’s magnitude 8.8 earthquake in Chile has prompted tsunami warnings in Hawaii, Russia, Philippines, and among many other places, California. According to several unconfirmed reports, Juan Fernandez Island was hit with a 40 meter tsunami wave. The extent of the tsunami’s ferocity is not yet known, but it has already reached the southern Juan Fernandez Islands, about 400 miles off the coast of Chile, where it was reported to have caused “serious damage”.

One may wonder why an automotive marketing blog is commenting on this topic, but it is only because we often use the term “tsunami” as slang to describe the sudden rush of customers our marketing brings into dealerships. Having said all that, we’re very concerned with the recovery of Chile having received a big blow only hours after a magnitude 6.9 earthquake in Okinawa, Japan, and shortly after the tragedy in Haiti. May the relief efforts be swift.

Auto Sales Marketing War: Memorial Day Weekend 2008 (pt. 1)

April 30, 2008

A friend of mine sells TV and radio spots to car dealers.  He told me that business is pouring in from every corner of his market.  Auto Dealers are really concerned about this year’s Memorial Weekend sales.  He has shared as much as he could without violating confidentiality agreements, and let me just say this just might be the roughest year yet. 

What has surprised me most is the strategy that most of these dealers are using: the same old lost leader four days only type of message.  Oh, don’t forget the, “Only at ABC Motors” tag at the end.  Think about this, if the average customer in a typical PMA hears an average of twelve ads from five different dealers, all saying basically the same thing, and all saying that it’s only at their dealership, then the only message that really gets through is that this weekend would be a good one to buy a car because everyone is having some sort of special sale!  Is that the message that dealers really want to get out to the buying public?

Well, I’m not in TV and radio, so maybe there’s something I’m missing.  Perhaps dealers want to create a general buzz out there and compete for business from the showroom floor level; sort of like fishing.  I guess from my perspective this idea just doesn’t sound like the smartest way to do things.  To me it seems that dealers should operate much more efficiently than this.  I agree that dealers should spend money on TV and radio to promote their brand and location over a long period of time, but when you begin to exploit the lifeblood of your future reputation in exchange for a short-term gain, it jeopardizes the effectiveness of a perpetual continuance of the TV and radio medium, therefore lessening its efficiency – seemingly intentional.  Unfortunately, there is an invisible terminal point of hyper-exploitation that when ultimately crossed, the effects are fatal. 

Many automotive advertising agencies are just as blind to this as dealers.  The agencies that are aware of this are so sales-driven that they are convinced that “what is ethical” is doing whatever it takes to continue to make sales – even if it means withholding pertinent information from their clients (auto dealers) necessary to their success.  That’s exactly how my buddy is.  When I asked him if he told his clients how many radio and TV spots are being sold for Memorial Weekend 2008 to several competitors in a PMA, he said no.  I can’t use his exact expression for fear of giving away his recognizable identity, but let’s just say that he revealed his preference for his own paycheck over his clients’ success.

For me, my paycheck is based on my clients’ success, so they’re hand-in-hand.  It’s too hard to chase after new business these days, so I’d rather keep my current book as happy as a pig in mud.  Contrast that with my TV and radio buddy.  I showed him what I was doing for dealers this Memorial Day Weekend and his reaction was one of fear.  I ran it past him to see if any of his clients could use it instead of the over-saturated TV and radio, and rather than do what’s right, he refused to show it to his dealers and trusted that he would force dealers to buy his snake-oil. 

When he and I did a side-by-side cost analysis and comparison (on his laptop using his company’s software program), he openly agreed and conceded that my Memorial Day Weekend program would benefit dealers substantially better than his.  So I asked him why he wouldn’t do his good clients a favor and run mine past them at least out of courtesy, he answered that he didn’t want to give up any business.  I replied to him that this would keep them on board because it would prove to them that he had their best interests in mindSince his brain isn’t wired with the capacity to comprehend such a concept as that, he had a glossed over look in his eyes and began looking over my shoulder, scanning the room for the waitress (we were in a local bar and grill here in OC)!  One of the major drawbacks of Orange County is that it is filled with “dudes” like that.  Anyhow, I think I’ve made my point.

Since this blog is an outlet for me to vent as well as update, I thought today I would vent an update and kill two boyd’s with one stone!  One, to report that TV and radio has been way oversold this Memorial Day Weekend, and two, that my Memorial Day Weekend 2008 auto sales promotion is going to make me famous with the dealers I run with that aren’t being shepherded by ’08 BMW driving Orange County Advertising Agents with iced-water in their veins and the conscience of a mercenary.  OK, there, I said it!  And, NO, I won’t share it online.  If you want to see it, you need to request it here.  There are already way too many clues in this post.

Tax Refund Season is NOW!

January 18, 2008

Tax Refund Down Payment

They will all have cash soon!  Tax Refunds are coming.  Use the season to your advantage and run a tax refund season mailer with Hill Marketing Group!  We have the pieces that pull the biggest response rates, that means you will have more customers to work.  With down payments from tax refunds, you should be able to make many sweet deals.  Automotive Direct Mail thrives in these conditions, so call or email today to get yours!


November 8, 2007


Do you want NEED to sell some lots of units next year NOW?

At pennies-per-piece, small to medium size dealers can afford to drop 50k to 100k of these high-impact postcards that do absolutely NOTHING except drive customers to your store that are starving for a car deal.  All you got to do is make ’em one!

Call today and put cash into your salespersons wallet.  Keep the staff pumped up and motivated this winter.  Put the pressure on your F&I department to hang that paper.  Stock up on Sharpie’s for your desk-men.  Clear out the bullpen and make room for all them trades! 

This kind of marketing is the lubrication that keeps the machinery of a dealership moving.  Without it, parts start to rub against eachother, creating heat and friction.  Ultimately, if you don’t squirt a little oil in there now and then, viscosity and thermal breakdown becomes inevitable causing the parts to damage eachother and sieze.

Take care of your machine and call Hill Marketing Group TODAY!

866-572-4861 – mention the “Sheriff Postcard” when you call.  Click pic for sample.

Free Search Engine Submission

August 1, 2007

free search engine submission