Posts Tagged ‘csi’

There’s more to mail than just credit data…

August 16, 2007

The Title List, by Hill Marketing Group.

 

Our Title List is basically a really sophisticated owner list.  The database matches the current owner with the current vehicle at the current address.  So when you send out a mailer, your message is targeted with precision to the exact person you want it to go to.  

For example, if a Honda store wants to run a promotion to sell Odysseys, they can send out invitations to all of the van and minivan owners within a particular radius of their store, regardless of brand. 

This is extremely valuable to the Honda dealer because our Title List will give them a premium database of owners across the brand lines for them to put their Odyssey special in front of. 

This type of exposure leads to new business that may not have been captured otherwise. 

  Another example would be a Toyota store looking to build pre-owned inventory.  The Toyota store could send a buyback letter to all Toyota owners (i.e. 97-04 Camry, Corolla, Tacoma, etc.) within 20 miles of their store.  The letter can announce Factory Specials as well as a “we need your trade” message.   

Our Title List is a great alternative to credit data, which in some markets has been so saturated that the response rate has decreased, making credit mailers sometimes infeasible and ineffective.   

Every credit mailer that is sent out legally must disclose the FCRA’s Prescreen & Opt-Out Notice.  This gives the recipient a bold notice that they can choose to stop receiving “pre-screened” offers of credit in the mail by calling a toll-free number.  As more and more consumers “Opt-Out”, the pool that dealers mail into becomes smaller and smaller, resulting in a heavily saturated market with multiple offers from multiple dealers.  Our Title List can be extremely effective if your market is in this type of condition. 

As a courtesy, although not mandated by any law, Hill Marketing Group provides a toll-free Opt-Out number for customers to be removed from our Title List.  We also provide all dealers with an Opt-Out fax notification form for customers to be removed in the event that one desires to do so.   This rarely occurs, but is just another illustration of how all of HMG’s programs are extremely well thought out, with the dealers CSI and reputation always in mind. 

We are not saying that credit mailers don’t work anymore.  In fact, as a previous customer of HMG, you may already know that we have the best credit mailers in the country!  All we’re saying is that there is life after credit data; Our Title List. 

Ask your Marketing Consultant for samples of the latest Title List pieces and see for yourself why dealers keep coming back to Hill Marketing Group.

Granite Bay Acceptance Card Mailer

August 12, 2007

GBLOGO 

Have you seen the latest in fresh automotive direct mail?  It’s the third quarter of 2007 already!  Why would you advertise as if we were still in 2003?  This piece is a slamming hammer that is working in the most difficult of markets.  It’s fresh, but doesn’t try to reinvent the wheel.  We’ve taken several of the most successful components from other programs and combined them to create the Granite Bay Acceptance Card Mailer.

This piece comes with an actual 30mm Granite Bay Acceptance card, meaning that it is the same size, weight and thickness of a standard ATM or credit card, guaranteeing an almost 100% open rate.  That’s how we get ’em!

The card is attached to a beautiful shell and stuffed into an ambiguous envelope along with an insert that discloses additional cardholder benefits such as:

  • 30% discount off retail price of any extended service contract up to 100,000 miles.

  • 40% discount off retail price on GAP protection.

  • First two (2) oil changes for FREE!

  • Full tank of gas at delivery.

  • Complimentary premium wash and wax.

  • Additional discounts on aftermarket items such as: rims & tires, DVD players, XM Satellite Radio, sunroof, window tinting, bedliner, vehicle security system and alarm, paint sealant + much more – see dealer for details.

As you can see, our intention is to plant the seed for aftermarket and back end profit for your F&I dept.  We even FedEx you a display sign for your F&I office that lists these cardholder benefits – an AMAZING closing tool!

You’re never locked in when you choose Hill Marketing Group for direct mail.  We will never demand the paper or cut you off if you finance a contract with another lender.  We allow, as well as encourage, the switching of the financing.  We just want you to sell cars and make killer grosses so that you’ll use us over and over, and recommend us to your 20 group.  We want to take over the world!!!  O.K., maybe not.  But we do put the best products out there for stores like yours to depend on.

Give it a try!  Contact your account manager today and you’ll have buyers by this time next week.

Also provided: two speakerphone training conference calls.  One for the technical details concerning the website tracking and software (15-30 minutes) and one with a National Sales Trainer to whip your staff into shape, make sure no deals are lost, and most importantly, how to maximize your GP without sacrificing and CSI.  See, we’re serious!

Click here for a sample of this monstricity of a mailer!