Posts Tagged ‘dealer’

Happy New Year!

January 2, 2008

crystal ball

Last year was a great year, and we hope that this year will be even better.  To stay a step ahead of the game, a look into the old crystal ball is in order.  What do we see?  We see thousands of potential customers with a sudden increase in their bank account.  Wait, the fog is clearing; it is a surge in deposits.  These potential customers are all depositing checks that look very similar.  We see three or four – no, it’s three letters.  They all have an “I” and an “R” and an “S.”  That’s it!  They all have IRS tax refunds.

Okay, this means that some healthy car-deals are possible because they have down-payment.  This means that we need to get these customers into your store before they buy from someone else.  Why don’t we do this; let’s send them some direct mail from Hill Marketing Group, giving them a reason to visit – so you can close them!  The crystal ball reveals that they will buy from *somewhere* soon, but there’s too much fog to read the plate frames.  It could be you, or it could be one of the other dealers near you.  The only way to tell is to ask yourself: what do I have planned for then?  Have you planned the necessary marketing strategy that would result in your name on the freshly-delivered unit’s plate-frame?

If not, then give us a call or send us an email to find out what your options are.  We are fully-stocked with the perfect combination of mailers, data, and affordable pricing.  Our *well-thought-out* marketing programs are turn-key, so all you have to do is order and we do all the rest (except the test-drive, write-up, desking, F&I, and delivery)!  It doesn’t get any easier than this.  We even provide your sales staff and managers a training conference call just to make sure that everyone is extra-sharp and on point!

Remember, they will buy from somewhere.  What you do between now and the time they leave their house to buy will determine whether or not they include you as an option.  Why not send them a neat credit card offer with an insured cash prize that’s only available at your store?  That’ll get ‘em in.  Or how about a buyback letter that informs them that you’ll pay most for their trade?  Or what about a special-finance mailer using credit data from Experian, Trans-Union, or Equifax?  Postcards?  Saturation?  Let’s talk!

Automotive Direct Mail That ROCKS!

December 11, 2007

Hamm and Satriani

Notice the look on Stu Hamm’s face.  He’s blown away at what Joe Satriani is squeezing out of his Ibanez!  Even though Stu has played bass for “Satch” for years and has rehearsed countless hours with him, he still gets floored when Joey the alien emerges during the energy of a live show!

So it is with us at Hill Marketing Group.  Even though we create concepts, design pieces, and strategize around the meeting table for hours at a time, we still get blown away when we see just how radical of an impact our direct mail has on the dealers that we work with.

We have been getting calls from GM’s and Owners at stores that we’ve never even contacted before.  We’re finding out that we’re being referred by dealers from all around!  These guys all say that they’ve heard that we’ve got some stuff that rocks!  Here are a few reasons why we have the reputation we do:

  • Highest response rates that dealers have seen in years!
  • Fast turnaround time; sign today, sell units next week!
  • Immediate results.  Ability to save a month.
  • Packages for all budgets, never too expensive!
  • Wide variety of quality pieces.
  • Plus much more!

To find out for yourself and experience direct marketing like never before, give us a call and try something out.  Right now we have a Greeting Card piece that looks like a Christmas card, but is really a serious direct-mailer with a killer call-to-action.  Also, our Granite Bay Acceptance Card Mailer is putting ear-to-ear smiles on dealer faces nationwide.  From saturation pieces, postcards, and custom letters, we have it all.

Auto Dealer Turkey Blitz 2007 Thanksgiving Direct Mail

October 10, 2007

Are you ready?  Don’t be like the many dealers that procrastinate putting together a Thanksgiving Turkey Mailer, only to find out that it’s too late to drop.  Get the process started now so that when crunch time arrives, you can focus on what you do best: selling new and used vehicles from direct mail leads!  Free turkey coupons are limited, so get the ball rolling today and click here for samples and prices.  Nothing breaks the heart of a direct mail company more than having to turn away business.  But if you don’t take the first step soon, you may have to wait until next year to sell more vehicles.  Click on the “Buy Our Stuff” tab located at the top of this page to get started!

For US Capital Inc., MasterCard Mailers, Granite Bay Acceptance Mailers, and Title List buyback & conquest mailers, scroll down and have fun!

Granite Bay Acceptance Card Mailer

August 12, 2007

GBLOGO 

Have you seen the latest in fresh automotive direct mail?  It’s the third quarter of 2007 already!  Why would you advertise as if we were still in 2003?  This piece is a slamming hammer that is working in the most difficult of markets.  It’s fresh, but doesn’t try to reinvent the wheel.  We’ve taken several of the most successful components from other programs and combined them to create the Granite Bay Acceptance Card Mailer.

This piece comes with an actual 30mm Granite Bay Acceptance card, meaning that it is the same size, weight and thickness of a standard ATM or credit card, guaranteeing an almost 100% open rate.  That’s how we get ’em!

The card is attached to a beautiful shell and stuffed into an ambiguous envelope along with an insert that discloses additional cardholder benefits such as:

  • 30% discount off retail price of any extended service contract up to 100,000 miles.

  • 40% discount off retail price on GAP protection.

  • First two (2) oil changes for FREE!

  • Full tank of gas at delivery.

  • Complimentary premium wash and wax.

  • Additional discounts on aftermarket items such as: rims & tires, DVD players, XM Satellite Radio, sunroof, window tinting, bedliner, vehicle security system and alarm, paint sealant + much more – see dealer for details.

As you can see, our intention is to plant the seed for aftermarket and back end profit for your F&I dept.  We even FedEx you a display sign for your F&I office that lists these cardholder benefits – an AMAZING closing tool!

You’re never locked in when you choose Hill Marketing Group for direct mail.  We will never demand the paper or cut you off if you finance a contract with another lender.  We allow, as well as encourage, the switching of the financing.  We just want you to sell cars and make killer grosses so that you’ll use us over and over, and recommend us to your 20 group.  We want to take over the world!!!  O.K., maybe not.  But we do put the best products out there for stores like yours to depend on.

Give it a try!  Contact your account manager today and you’ll have buyers by this time next week.

Also provided: two speakerphone training conference calls.  One for the technical details concerning the website tracking and software (15-30 minutes) and one with a National Sales Trainer to whip your staff into shape, make sure no deals are lost, and most importantly, how to maximize your GP without sacrificing and CSI.  See, we’re serious!

Click here for a sample of this monstricity of a mailer!