The Title List, by Hill Marketing Group.
Our Title List is basically a really sophisticated owner list. The database matches the current owner with the current vehicle at the current address. So when you send out a mailer, your message is targeted with precision to the exact person you want it to go to.
For example, if a Honda store wants to run a promotion to sell Odysseys, they can send out invitations to all of the van and minivan owners within a particular radius of their store, regardless of brand.
This is extremely valuable to the Honda dealer because our Title List will give them a premium database of owners across the brand lines for them to put their Odyssey special in front of.
This type of exposure leads to new business that may not have been captured otherwise.
Another example would be a Toyota store looking to build pre-owned inventory. The Toyota store could send a buyback letter to all Toyota owners (i.e. 97-04 Camry, Corolla, Tacoma, etc.) within 20 miles of their store. The letter can announce Factory Specials as well as a “we need your trade” message.
Our Title List is a great alternative to credit data, which in some markets has been so saturated that the response rate has decreased, making credit mailers sometimes infeasible and ineffective.
Every credit mailer that is sent out legally must disclose the FCRA’s Prescreen & Opt-Out Notice. This gives the recipient a bold notice that they can choose to stop receiving “pre-screened” offers of credit in the mail by calling a toll-free number. As more and more consumers “Opt-Out”, the pool that dealers mail into becomes smaller and smaller, resulting in a heavily saturated market with multiple offers from multiple dealers. Our Title List can be extremely effective if your market is in this type of condition.
As a courtesy, although not mandated by any law, Hill Marketing Group provides a toll-free Opt-Out number for customers to be removed from our Title List. We also provide all dealers with an Opt-Out fax notification form for customers to be removed in the event that one desires to do so. This rarely occurs, but is just another illustration of how all of HMG’s programs are extremely well thought out, with the dealers CSI and reputation always in mind.
We are not saying that credit mailers don’t work anymore. In fact, as a previous customer of HMG, you may already know that we have the best credit mailers in the country! All we’re saying is that there is life after credit data; Our Title List.
Ask your Marketing Consultant for samples of the latest Title List pieces and see for yourself why dealers keep coming back to Hill Marketing Group.
HILL MARKETING GROUP 