Posts Tagged ‘response rate’

February Temperatures Heat Up As Auto Dealers Capitalize on Toyota’s Woes

February 4, 2010

As a direct marketing professional, I keep track of the causes behind the peaks and valleys of the automotive industry. For example, since my livelihood depends on the advertising dollars dealers spend on a monthly basis, I generally “feel” the impact in a personal and unique way. When the economy began to spiral downward, I noticed a sharp decrease in my orders for credit-related mailers. Dealers complained that their lenders were turning down many of the sub-prime loan applications they normally would approve, and because of that they were not able to justify paying me to send credit offers to bankruptcy lists, low credit score lists, etc. Well, in a similar way, I “feel” it when things turn the other way too!

Most recently, in light of the national negative publicity Toyota has received, many auto dealers (non-Toyota) have seized on their opportunity to capitalize and are winning as their gamble is paying high dividends. Here’s what’s going on:

Non-Toyota dealers are ordering all of the Toyota owners in their market from our Title List. They are sending them buyback letters and other offers, and local Toyota owners are flocking in to trade out of their Toyotas because they no longer want to drive them! In fact, just yesterday (2/3/10) Transportation Secretary Ray LaHood uttered the non nationally-broadcasted statement that received the highest level of media blitz:

At a congressional hearing, LaHood said his advice to an owner of a recalled Toyota would be to “stop driving it. Take it to a Toyota dealer because they believe they have a fix for it.” His comments prompted new questions and rattled Toyota stockholders, causing shares to plunge 8 percent before they recovered, declining 6 percent for the day.

Then, just this morning (2/4/10), a suspected problem with the brakes on the Toyota Prius (not included in original recall) has led to a national recall too! My intention is not to kick a man when he’s down, but do you realize the potential this brings to ANY non-Toyota store?

If you are intelligent enough to put two and two together, then let’s get rollin’ and put together a serious mailer and send it to all the Toyota owners in your market. You may not ever have another chance at this type of business again. It’s literally a plug-n-play market right now – mail them your offer and they’ll come in and buy. It doesn’t get any simpler!

Use our contact form, call, or email me at jgreenleaf@hillmarketing.com

And please, non-Toyota franchised dealers only. Thanks.

MasterCard Mailer: Special Finance Heaven!

September 24, 2007

Beginning to make some serious noise, our MasterCard® Mailer by US Capital is unquestionably the most cost-effective direct mail program in the country world.  That is quite a statement!  Best part, it’s TRUE.  With response rates of up to 6% (900 leads / 15,ooo pieces), NOW up to over 7%!!! (1,059 leads/15,000 pieces), this automotive direct mail program by US Capital has earned its way to first place!

To celebrate, ALL ORDERS in October, 2007 – get the special price: $1.39 each (5k min.)!  That is an AMAZING DISCOUNT of nearly 30% OFF retail!!!

Order yours today by clicking on the “Buy Our Stuff” tab located at the top of this page.

With prices this low, it’s even easier to upgrade your order with HMG’s add-on’s:

  • First Class postage: add $0.09
  • IVR and online CRM with premium lead forwarding (fax/email) only: add $0.09
  • 24/7/nights/weekends/holidays call center to capture additional information and set appointment with customer – added to IVR option for only: $0.07

At no additional cost, you can: 

  • Drop all 15,000 at once to flood your floor and create a salesperson feeding frenzy.
  • Do a split drop: 7,500 now and 7,500 in 2 weeks for a month long sales surge.
  • Do 4 drops: 3,750 each over 2 months for smaller stores or Special Finance deptartments.
  • Do 6 drops: 2500 each, dropping every other Friday (ideal for 2 man Special Finance tag-team or smaller store with less than 5 salespeople).

Experience the best in automotive direct mail for yourself!

US Capital MasterCard Mailer from Hill Marketing Group.

TurnKey/Plug-n-Play Promotions

September 13, 2007

[rockyou id=83917192&w=426&h=320]

US Capital MasterCard Mailer, Granite Bay Acceptance, Hill Marketing Group.

MasterCard Mailer Sample

August 30, 2007

This is what your customer sees when they open the envelope.  Notice the US Capital MasterCard that is affixed to the top right corner.  This is a 30mm PVC Embossed card, which simply means that it is the same size, weight and thickness as a standard ATM or Bank Card.  To see a physical sample of the US Capital card, reach into your back pocket, pull out your ATM card or any standard credit card, then hold it up against your computer monitor.  Voilà!  There’s your sample 😉  (Imagine the US Capital logo)

Click Here To View The Sample of the US Capital MasterCard Mailer by Hill Marketing Group.

MasterCard Mailer: Snap-Pack

August 20, 2007

Here’s a quick description of our MasterCard Mailer by US Capital

This program is our top performer, hands down, bottom line.  We know why this works so well.  It’s because the US Capital MasterCard that is affixed to each mailer makes the package irresistible to open.  The higher the number of opened direct mailers, the higher the number of delivered units will be.  There’s no arguing that point. 

Below is a sample of one of the attractive packaging options that the offer comes in.  Ask yourself: would you open it?  I would.  And so will just about everyone that we send one to.   Add the snap-pack envelope by US Capital to your next Hill Marketing Group event.

 

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Click here to see what the packaging looks like

US Capital MasterCard enclosed in the snap-pack.

Granite Bay Acceptance Card Mailer

August 12, 2007

GBLOGO 

Have you seen the latest in fresh automotive direct mail?  It’s the third quarter of 2007 already!  Why would you advertise as if we were still in 2003?  This piece is a slamming hammer that is working in the most difficult of markets.  It’s fresh, but doesn’t try to reinvent the wheel.  We’ve taken several of the most successful components from other programs and combined them to create the Granite Bay Acceptance Card Mailer.

This piece comes with an actual 30mm Granite Bay Acceptance card, meaning that it is the same size, weight and thickness of a standard ATM or credit card, guaranteeing an almost 100% open rate.  That’s how we get ’em!

The card is attached to a beautiful shell and stuffed into an ambiguous envelope along with an insert that discloses additional cardholder benefits such as:

  • 30% discount off retail price of any extended service contract up to 100,000 miles.

  • 40% discount off retail price on GAP protection.

  • First two (2) oil changes for FREE!

  • Full tank of gas at delivery.

  • Complimentary premium wash and wax.

  • Additional discounts on aftermarket items such as: rims & tires, DVD players, XM Satellite Radio, sunroof, window tinting, bedliner, vehicle security system and alarm, paint sealant + much more – see dealer for details.

As you can see, our intention is to plant the seed for aftermarket and back end profit for your F&I dept.  We even FedEx you a display sign for your F&I office that lists these cardholder benefits – an AMAZING closing tool!

You’re never locked in when you choose Hill Marketing Group for direct mail.  We will never demand the paper or cut you off if you finance a contract with another lender.  We allow, as well as encourage, the switching of the financing.  We just want you to sell cars and make killer grosses so that you’ll use us over and over, and recommend us to your 20 group.  We want to take over the world!!!  O.K., maybe not.  But we do put the best products out there for stores like yours to depend on.

Give it a try!  Contact your account manager today and you’ll have buyers by this time next week.

Also provided: two speakerphone training conference calls.  One for the technical details concerning the website tracking and software (15-30 minutes) and one with a National Sales Trainer to whip your staff into shape, make sure no deals are lost, and most importantly, how to maximize your GP without sacrificing and CSI.  See, we’re serious!

Click here for a sample of this monstricity of a mailer!